TOW #7: Cross Culture Indian Cuisine Menu by Cross Culture Indian Cuisine

    Cross Culture Indian Restaurant is just what it sounds, an Indian restaurant.  It’s located in Doylestown, Pennsylvania on 62 West State Street.  Technically, I don’t know who the writer of the menu.  One, because the name of the individual or group of writers is not listed and two, because the owners of the restaurant may have hired someone to write it.  Therefore, the author is not very credible.  On the street where this restaurant is, there is a long chain of restaurants all trying to attract an audience, or customers, just like this one is.  In order to compete against each other, the restaurants post their menus outside of their walls .  The Cross Culture menu manages to fulfill its purpose of attracting customers and informing them of the place’s food by using good diction that produces enticing imagery to convince people to eat their and eat certain foods there.  An example of this is when the Harabhara Kabab is described.  The text says, “Fresh spinach balls scrumptiously spiced and deep-fried.”  The diction makes the patrons desire to have the kabab because they think that it will taste scrumptious and was made ready for them.  Also, with the vivid description, the customer can envision what the kabab looks like perfectly.  Something to notice is that the dishes that are the most descriptive are the highest price.  Another thing that can also appeal to the consumers is the price of the products.  The cheaper the food is, the more desire of people to dine there.  One more thing that should be noticed about this particular menu is the message on the side.  This message tries to appeal to consumers even more by saying how the restaurant is serving great Indian cuisine and has done the diners (and possible ones) multiple favors by making the food a bit less authentic in terms of spices and by having some healthier dishes.  All in all, the restaurant’s menu has accomplished its purpose of attracting people into the establishment and informing people of what they are about to eat.  

Cross Culture Indian Cuisine Sign

http://www.crosscultureindiancuisine.net/entire-menu.html