The Man Behind the Success
Sunday, December 15, 2013
TOW #13 "How to Win Friends and Influence People" by Dale Carnegie (IRB Post)
“How to Win Friends and Influence People” by Dale Carnegie is truly an inspiring book. With his ideas, Carnegie is able to clearly communicate to a person how to basically take over the world. You may think that I’m exaggerating, but I’m not. With his tips towards his audience of a general demographic, he influences them to be practically perfect citizens. He tells them how that they need to smile, listen to others, and do a lot of other polite things to make others like them. People who were around the readers of this book after it was read would be unable to resist said readers. Anyway, since I have always had a diabolical mind, I thought that reading this self-help book by Carnegie would help me fulfill my dreams of taking over the world. We’ll see how it works out. Now, as can be seen, I have mentioned tips a few times already. The reason for that is because they relate to the purpose of the book. The purpose of the book is to teach and/or guide people how to act in order for them to win friends and influence others. Carnegie is able to accomplish his purpose by the structure of the book. The structure of the book is fairly simple because it’s very direct. He clearly labels each section so that the reader knows exactly what to expect at each part of the book. It’s sort of like a glossary. Anyway, in each chapter, there are multiple tips in a numbered list. The tips can range from a simple word to a whole sentence or two. However, overall the tips and chapters have a rather parallel structure. The parallel structure and simplicity of the book make it a very easy read. Overall, even though the self-help book is under 300 pages, it leaves a remarkable impression and accomplishes its purpose of teaching people how to be successful.
Sunday, December 8, 2013
TOW #12: "Black Friday 2013 Backfires On Retailers. Can Cyber Monday Save Them?" by Walter Loeb
Walter Loeb, writer of “Black Friday 2013 Backfires On Retailers. Can Cyber Monday Save Them?”, has had much success in the retail industry, leading him to become President of Loeb Associates Inc. in 1998. Due to his numerous achievements in the retail industry, he is a credible source to discuss the flops of this past Black Friday. Black Friday is the most anticipated sale of the year that causes people to flock to stores early in the morning in order to get the best products. Stores usually don’t open until it’s Friday but, this year, stores opened on Thanksgiving. That move, according to Loeb, may have hurt the sales of Black Friday. In his article, he discusses and proves to his general audience that sales this year weren’t spectacular and that Black Friday shopping is not how it used to be. He proves this by using logic, a personal standpoint, and factual support. Loeb uses a combination of fact and logic to show the idea that Black Friday, along with the then coming Cyber Monday, weren’t as successful as previous years. He wrote, “I think that Walmart changed the whole tempo by opening on Thursday at 6 PM with big value promotions followed by additional great value specials at 8 PM.” He gives a logical idea that changing the opening time of a store caused a shift in the general Black Friday concept with factual evidence as support after the quote. Loeb also uses a first-person-point-of-view and shares a past experience to prove how Black Friday shopping has changed over the years. By adding his own opinions and personal experience(s), Loeb creates an even bigger sense of credibility because he is sharing his own ideas after he has had those experiences in the retail industry. He shows that he knows what he’s talking about. Anyway, Loeb manages to shed some light that due to an increase in discounts after Black Friday, that shopping day and Cyber Monday did not help businesses much this year and that the shopping experience has changed due to stores opening earlier.
Such Long Lines
Tuesday, December 3, 2013
TOW #11: Zumanjaro Drop of Doom Advertisement
Six Flags Entertainment Corporation is currently the largest regional theme park company in the United States. Scratch that; it's the largest in the world. The company owns 13 parks, not including the separate water parks, or Hurricane Harbors. Each park is located in North America. As a result of owning these parks, the company is credible to promote this advertisement. Anyway, out of those 13 parks, Six Flags Great Adventure in Jackson, New Jersey is the one gaining a new world record holding ride. Already home to the world’s tallest roller coaster that is also the fastest in North America, Kingda Ka, the park will be adding a new attraction for the 2014 season. The new ride, Zumanjaro Drop of Doom, will be attached to Kingda Ka and will be the world's highest drop at 415 feet. The purpose of this advertisement is to excite people for the upcoming season and ride with the hope that more people will go to the park in order to ride it. If more people go to the park, the company makes more profits. In order to accomplish its purpose, which it does, the advertisement uses bright coloration, appropriate diction that excites, and imagery. The bright coloring of the advertisement sticks attracts viewers to the advertisement. Once they are attracted, they will want to attend the park to ride Zumanjaro. The "WORLD RECORD DROP!" appeals to people because it provides a reason for them to go to the park, to ride a world record drop. When faced with an award winning or record holding object, people generally get excited and want to see it, eat it, etc. The "DROP OF DOOM" excites the audience because it makes them feel like they would be accomplishing something if they rode the ride. The j in the name sticks up, representing how tall the ride is, exciting people more. The imagery of how tall the ride is by reaching space makes people want to ride. The people pictured on the ride smiling make people want to ride the attraction more.
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