Six Flags Entertainment Corporation is currently the largest regional theme park company in the United States. Scratch that; it's the largest in the world. The company owns 13 parks, not including the separate water parks, or Hurricane Harbors. Each park is located in North America. As a result of owning these parks, the company is credible to promote this advertisement. Anyway, out of those 13 parks, Six Flags Great Adventure in Jackson, New Jersey is the one gaining a new world record holding ride. Already home to the world’s tallest roller coaster that is also the fastest in North America, Kingda Ka, the park will be adding a new attraction for the 2014 season. The new ride, Zumanjaro Drop of Doom, will be attached to Kingda Ka and will be the world's highest drop at 415 feet. The purpose of this advertisement is to excite people for the upcoming season and ride with the hope that more people will go to the park in order to ride it. If more people go to the park, the company makes more profits. In order to accomplish its purpose, which it does, the advertisement uses bright coloration, appropriate diction that excites, and imagery. The bright coloring of the advertisement sticks attracts viewers to the advertisement. Once they are attracted, they will want to attend the park to ride Zumanjaro. The "WORLD RECORD DROP!" appeals to people because it provides a reason for them to go to the park, to ride a world record drop. When faced with an award winning or record holding object, people generally get excited and want to see it, eat it, etc. The "DROP OF DOOM" excites the audience because it makes them feel like they would be accomplishing something if they rode the ride. The j in the name sticks up, representing how tall the ride is, exciting people more. The imagery of how tall the ride is by reaching space makes people want to ride. The people pictured on the ride smiling make people want to ride the attraction more.
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