If anyone has ever watched, the ASPCA, American Society for the Prevention of Cruelty to Animals, commercial with Sarah McLachlan’s song, “Angel”, in the background, then they understand the hilarity of this image. All across America, animal cruelty exists and the ASCA’s role is to rescue abused animals. In the commercial, the ASPCA tries to convince people to donate to the foundation by showing pictures of abused animals on the screen along with McLachlan’s singing in the background. Essentially, it’s the most depressing commercial ever. Unlike the commercial which is made by a credible foundation, this does not seem to be made by a credible because the grammar is incorrect, therefore making the poster lack any intimidation. Since the poster isn’t very credible, its satirization in an effort mock the commercial and ward off its audience of potential shoplifters is especially funny. The purpose of the poster is to give a threat to potential shoplifters and mock the ASPCA’s commercial by satirizing said commercial. As previously mentioned, the commercial is basically the saddest thing to ever have to watch. There are adorable animals that are injured and wearing grim expressions on their faces. If that’s not bad enough, “Angel” starts playing and just seems to make the animals look even more depressed. The satirization of the commercial is shown by the picture and the words underneath it. Like the commercial, the poster has a picture of a cat with huge eyes that makes it look sad. Thus, the potential shoplifters feel bad for the cat. They then feel even worse for the cat because of the next lines that read, “Think of the kittens.” By saying that, the potential shoplifters realize that shoplifting is not worth watching sad, innocent kittens being beaten up and bloody. Basically, the commercial is so sad that being forced to watch it is not worth stealing anything. Therefore, although an empty threat, the poster accomplishes its purpose of evading the chance of shoplifting in the store as well as mocking the ASPCA’s commercial. In addition, it makes the public laugh.
No comments:
Post a Comment