TOW #26: Micromax Mobile Advertisement

In this day and age, the market for electronics, particularly cell phones, is quite competitive.  As a result, numerous companies, such as Micromax Mobile, a credible Indian electronics company, have started to make new innovations to both their phones and their advertisements.  Micromax Mobile’s purpose is to persuade its audience, people in need of a phone or future phone buyers, to purchase the Micromax A70.  This purpose is successfully accomplished by the advertisement’s use of mockery of the iphone and the coloration.

What this advertisement does relatively successfully is convince people to buy the Micromax A70 by mocking how expensive Apple’s iphones are.  The first way in which this is done is at the top center of the ad.  In black writing, “i” and “phone” are written separately.  However, there is an orange arrow between the two words pointing up to more orange wording that reads, “can afford this”.  The end result is that unlike the iphones which are ridiculously expensive, people can actually buy the Micromax A70 because it is reasonably priced.  The iphone comparisons also extend to the next line of the advertisement where Micromax A70 is presented as “the affordable android”.  By placing the text write underneath the iphone wording, Micromax Mobile is trying to promote their product while mocking Apple’s extreme prices.

The coloring of the advertisement attracts viewers, therefore attracting people and might buy the phone.  The background of the ad is gray and white, a rather dull coloration.  However, the black phone and its bright screen contrast with the white background and pop out more, thus attracting viewers.  Around the phone and its side view are little, colorful arrows that point to words which highlight the good feature of the Micromax 70.  The bright colors of the arrows and wording also contrast with the white and gray background, making the likeable features become highlighted to consumers.  Therefore, the result of the coloration is that people become more attracted by the ad.  Since people get attracted to the advertisement, the purpose of the advertisement is accomplished.  

The Advertisement

http://www.technologymint.com/micromax-a70-mobile-new-iphone-review-and-specifications/

TOW #25: "Beats Music's First 100 Days: A Bumpy Start" by Yinka Adegoke and Alex Pham

Yinka Adegoke and Alex Pham, two continuous contributors to Billboard’s, a famous name in the music industry, discuss in their article, “Beats Music's First 100 Days: A Bumpy Start.” how Beats Music is faring since its recent launch.  Beats Music is a music streaming service started by two notorious people of the music business: Jimmy Lovine and Dr. Dre.  However, even with such talented folk running the show, Beats Music is currently a disappointment since it is still relatively unpopular.  According to the article, Beats Music is not necessarily reaching its intended audience but this article achieves its purpose of demonstrating the progress, or lack thereof, of Beats Music to an audience of music lovers by using referring to references and quotes made by others and by comparing the company’s progress to Spotify’s.  

Adegoke and Pham’s use of quotations from people of the music industry add extra insight into how Beats Music and its owners, Lovine and Dre, are truly faring in the first 100 days of the music streaming service’s existence.  In response to the company’s disappointing numbers, one senior executive said “Jimmy is finding out this is tougher than it looks.  This business takes time.”  Even though Beats music has accumulated some buzz and some describers, this quote demonstrates that the service is not running as well as its owners had hoped and that it is a struggle to run and maintain.  Had this quote and other similar ones not been included, the audience may have thought that Adegoke and Pham were exaggerating the failure of Beats Music; but they’re not.  

Although, Beats Music might seemingly be failing, Spotify, another music streaming service, is not and will soon become a tougher competitor for the fledgeling company.  Since Spotify has been so successful, many people of the music industry and Adegoke and Pham compare the two services.  The authors wrote, “Some label sources say Beats Music should scrap its original advertising-led approach and give away more free music. ‘We've learned from Spotify that you have to fund free for a length of time with users investing time, creating playlists and getting used to the service,’ says one senior executive.”  Neither Spotify or Beats Music were instant successes, but Spotify had a plan that catapulted the brand into being one of the top music streaming services.  Therefore, Lovine and Dre should take notes if they want Beats Music to progress at a faster pace.  

Lovine and Dre: The Creators of Beats Music

http://thesource.com/2013/05/15/dr-dre-and-jimmy-iovine-donate-70-mil-to-u-s-c/

4th Marking Period IRB Intro Post-"Love is a Mix Tape" by Rob Sheffield

Many people believe that there is at least one song that can capture their emotions at any given moment.  Many people also believe that music can change and shape lives.  In the case of Rob Sheffield, a writer for Rolling Stone, it did.  Rob Sheffield’s ardent love for music eventually led to him meeting his future wife, Renee, and building a beautiful connection filled with lyrics and melodies.  The two lovebirds got married after graduate school and both became music journalists.  They were wed for five years when Renee died on Mother’s Day in 1997.  As a way of reflecting on his lost love, Sheffield shares in his book, Love is a Mix Tape, the mix tapes that he and his lost love created during their time together.  Put together from famous tracks of the 90s, the mix tapes represent both the wonderful musical era and the depth of Rob and Renee’s relationship as they demonstrate a connection that only two halves of the same whole can share.  In essence, Love is a Mix Tape has the purpose of showing how meaningful music and life can be.

The Book

http://www.amazon.com/Love-Is-Mix-Tape-Life/dp/1400083036