TOW #26: Micromax Mobile Advertisement

In this day and age, the market for electronics, particularly cell phones, is quite competitive.  As a result, numerous companies, such as Micromax Mobile, a credible Indian electronics company, have started to make new innovations to both their phones and their advertisements.  Micromax Mobile’s purpose is to persuade its audience, people in need of a phone or future phone buyers, to purchase the Micromax A70.  This purpose is successfully accomplished by the advertisement’s use of mockery of the iphone and the coloration.

What this advertisement does relatively successfully is convince people to buy the Micromax A70 by mocking how expensive Apple’s iphones are.  The first way in which this is done is at the top center of the ad.  In black writing, “i” and “phone” are written separately.  However, there is an orange arrow between the two words pointing up to more orange wording that reads, “can afford this”.  The end result is that unlike the iphones which are ridiculously expensive, people can actually buy the Micromax A70 because it is reasonably priced.  The iphone comparisons also extend to the next line of the advertisement where Micromax A70 is presented as “the affordable android”.  By placing the text write underneath the iphone wording, Micromax Mobile is trying to promote their product while mocking Apple’s extreme prices.

The coloring of the advertisement attracts viewers, therefore attracting people and might buy the phone.  The background of the ad is gray and white, a rather dull coloration.  However, the black phone and its bright screen contrast with the white background and pop out more, thus attracting viewers.  Around the phone and its side view are little, colorful arrows that point to words which highlight the good feature of the Micromax 70.  The bright colors of the arrows and wording also contrast with the white and gray background, making the likeable features become highlighted to consumers.  Therefore, the result of the coloration is that people become more attracted by the ad.  Since people get attracted to the advertisement, the purpose of the advertisement is accomplished.  

The Advertisement

http://www.technologymint.com/micromax-a70-mobile-new-iphone-review-and-specifications/