Dance Dance Revolution is a virtual dancing game that was first released by Konami, a Japanese company known for releasing many animes and video games, such as Yu-Gi-Oh!, on November 21, 1998. Since its first release, Dance Dance Revolution has been installed in numerous arcades across the globe. It is at those arcades that young kids saw older adolescents playing the game and wanted to join in. However, Dance Dance Revolution games are generally geared toward older adolescents and teens. The ratings on the majority of the games says that the games are for everyone ten years of age or older. The reason for that being the suggestive clothing of the characters and suggestive song lyrics. Therefore, those young kids looking at the game in awe were usually not allowed to play or purchase the games by their parents. That is why Konami started to make other editions of the game, such as the Mario version and this one, the Disney edition; to have younger players and to make more of a profit. By using the Disney characters, Konami appeals to both ethos and logos. Although the younger kids may have already wanted to play Dance Dance Revolution, Konami understands that they will most likely enjoy it more by being able to compete with characters that they are familiar with. However, the Disney group is also dressed up in a way that would normally appeal to the older demographic, but it entices the younger demographic to the game even more because it makes them feel older. Also, by using family friendly characters that parents know, love, and trust instead of more vulgar characters, they have no reason to forbid their young children from playing the game. As a result of creating the Disney version of Dance Dance Revolution, Konami has managed to reach its audience, the parents of young child gamers, and has effortlessly convinced them to buy their product. Therefore, the purpose of Konami to get younger children to play Dance Dance Revolution was achieved.
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